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Taobao Business MBA samples: the first batch of 50 trainees net worth of 3.0 billion

Of 5 days to accept Hotel For the closed training to learn the most basic business management and Electronic Business knowledge?? This is the first country Taobao run "net business MBA" seminar.


"Daily Economic News" reporter found, although it can not award any degree certificates, but the training has been a net worth of 50 total more than 3 billion yuan of "highly qualified" students in hot pursuit. What is the rush for these students? Is what people pay for the training class? Training class, students can learn? "Daily Economic News" reporter for this first site visit Hangzhou class.


Total net worth of 3.0 billion
"We chat will say that the first batch of 50 students is around 30 billion net worth." Taobao University, says head of Liu Bo.


Taobao had little opening on the eve of the University issued "first MBA students do not complete the list": lemon green tea, Xixi walk, very Mobile , Andrinuo flagship, wnyalan, ocean-going traders row, seven lucky Princess, fairy emma, xzz1943, sportica flagship store, Sheng Shiyi to Digital Specialty stores, jr flagship store, Fred exclusive mobile phone accessories, Zero Male Long also store, Zakaly flagship store, Royal mud Square flagship store, osa clothing brands flagship store ... ...


See the familiar "seller ID", not difficult to find, instead of calling it the country's first "Net Business MBA" seminar, as Taobao, said it was a big seller of the cattle within the party. Taobao recruit students from the set when the "shop on turnover of 800 million yuan, and has no less than 10 people online shop operations team," the high threshold, can the strength of the first batch of students who know a little about.


According to data provided by Taobao, the first identified students in four network operators in the shop Sell Amount of more than 100 million yuan, annual sales were up an average of about 25 million yuan.


Taobao Marketing Director Cai Dong said, according to 50 people each month to carry out the size of a network of business school MBA's, only one year training Taobao 600 network operators, shop in Taobao The has reached millions of people, so the short term the market will not consider accepting other students.


Value opportunities for exchange students "If you do not participate in this seminar, you may not have access to such Taobao Lu Zhaoxi executives. Taobao our platform in operation, will need to know how to get Taobao goes on. In this way, we will be clear that in the future more the right direction. "lemon tea business, general manager of Shanghai Niu Zhi-Hui to the" Daily Economic News "the reporter said.


Network operators, according to project leader Zhu Yichun MBA said, some students the academic background is a two-master and even doctoral, some students have read in MBA, but there are still many students are "grass-roots origin."


Trade Co., Ltd. Qingdao, Shandong Ichiban life founder Zhang Shuai is a good example. For as one business, only a year studying at the Qingdao University of Zhang Shuai have dropped out. Born in 1986, Zhang Shuai is a typical "grass-roots network operators." Women from selling jewelry down the drain, to the monopoly of the exploration of life electrical and eventually set up a "good product life Marketing Center, "Zhang Shuai experienced commodity channel hit, has faced the resignation of operations staff paralyzed ... ... but in the end his breakthrough in 2008, was named" China's top ten retail network operators. "


Zhang Shuai that he is now the state is over for the businessman from the vendor, but after they accumulate energy from businessmen to raise entrepreneurs, which have a long way to go.


Liubo Jiang stressed that business groups and other network vendors are not the same line is the normal trading activities of local business practices and more limited network of family or personal business Office Environment, they do not have a lot of opportunities and peer exchange and learning, so that the platform for them is necessary.


"I have had before and cattle Chi Fai trade, but this is the first time we met." Abnormal benign and offshore trading line manager Zhou Junjie told reporters that the relationship between multi-layer of students who, while studying also live in a bedroom. Zhou Junjie said, "I found a group here, but also know what Taobao thinking."


Academics seminar mostly speculation For Taobao said CEO and President Lu Zhaoxi "Taobao is not (from) to make money", Nankai University Business School lecturer, Shanghai Railway Bureau of Economics and Management Department of the party cadre Zheng, deputy director of Friends of the men said: "five days the price of 6,000 yuan per person not cheap. this type of training with MBA classes with mostly speculation boom. "


However, senior analyst at Analysys International Cao Fei is not in favor of this view, he believes that offering such Taobao MBA, on the one hand, personnel training for this industry, on the other hand, the typical seller in enhancing competitiveness, while , Taobao will profit, but this benefit is more indirect, such as development, expanding the potential customer base and so on. According to Liu Bo


introduced Taobao that universities face some teacher's plight. Liu Bo said that although colleges and universities have MBA programs, but the relevant teachers and network operators disconnected from reality, and the survival status of the network operators do not understand. Taobao may give due consideration to outstanding students selected from courses after the lecturers to be extended. The future, Taobao is likely to increase the proportion of college and lecturer until Alibaba executives is relatively narrow.


According to Cheng, Tomoo, at present China-related e-commerce MBA programs do relatively backward, and more emphasis on theoretical study, the lack of accumulation of practical experience. This is such a practical advantage of MBA courses.


Zheng Tomoo also cautioned that intelligence agencies operate with the authority of the position clear seminar is feasible, but more similar to the type of seminar or industry workshops salon industry. Business School students participating in various types of courses, should be identified.

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