Mitsubishi Electric



Mitsubishi Electric launch of 6 DVD: non-profits will not give up - Mitsubishi Electric, DVD, VCR - HC Network Appliance Industry






Mitsubishi Electric's large grass Fumio. "Do not expect
DVD
Business to win a huge profit. Only hope not to fall behind on technology and productivity "

"2004 fiscal year of the DVD business, including DVD players and recorders, including finally the whole business does not fall into deficit. In the future, the Japanese domestic market of attrition of DVD recorders, can not see any way out. But even so, We have never thought of giving up DVD recorder "?? in March 23, 2005 at the Mitsubishi Electric" Music Catalog "DVD recorder new conference, the vice president, Digital Media Business Division Living Minister Fumio big grass show the determination never to give up DVD business.

"Compared with the performance, the retail price is not satisfactory"

Mitsubishi Electric began from May 2004 into the DVD recorder market. A time when commercial warfare Athens Olympic Games, DVD recorder market is growing, Mitsubishi Electric to low-cost strategy and leading manufacturer competes. As a result, "total supply in 2004 reached 100 million units, also once made the number one market share in the results, received by the market praise" (large grass Fumio). However, as retail prices continue to decline, growing competitors, DVD recorders profit margins have decreased. "From the DVD recorder market situation, the company's performance so bad, but products with the features of view, and not commensurate with the ideal selling price" (large grass Fumio).




Mitsubishi Electric hope and Funai relationship between the long-term capital, to reduce production costs, to ensure that licensing income. Mitsubishi and Funai Electric was established in 1999 the development, production and DVD player joint venture company, which began in March 2004 engaged in the development and production of DVD recorders. Mitsubishi Electric joint venture company to provide production technology, the laser head and the use of authority. "Funai has a Wal-Mart chain stores to the United States that a strong supply of DVD player sales channels, the annual supply volume of 10 million sets. Although each of the licensing revenue is not much, but it also add up the total number of not small "(large grass Fumio). Although Mitsubishi's own brand of DVD sales of the deficit, by virtue of the authority for the Funai income or profit to ensure the entire sector.

In addition, through the use of Renesas Technology developed in cooperation with the general image processing LSI, the DVD to install software developed by foreign manufacturers and other means, and actively committed to cost reduction.

"HDTV began to spread when the" launch of Blu-ray Disc Recorder

Mitsubishi Electric currently preparing to introduce integrated with television, which can burn several channels of television programs such as video servers. Also consider the implementation and domestic surveillance cameras (also a DVD department is responsible for the business) and interactive features. "For the future will be how to develop the DVD business is still in the exploratory stage. We will develop technology to adapt to changing DVD market" (large grass Fumio). The use of a new generation of Blu-ray disc recorders, plans "in 2006, universal access to terrestrial digital broadcasting in Japan, HDTV programs when audio-visual environment, perfect market" (Mitsubishi Electric Living Digital Media Business Division, Vice Minister Yoshio Koga).

The Mitsubishi Electric also announced that from April 11, 2005 onwards 6 DVD recorder market. In addition to improving the electronic program guide (EPG) and operating outside the picture show, also built high-end models such as color interpolation to improve the quality of 6 with the LSI. Estimated built-in hard drive capacity of 160GB flagship model "DVR-HE660" the real sale price of 60,000 yen (about 4600 yuan), VTR of a body of "DVR-S310" for the 50,000 yen (about together 3,850 yuan); built-in 400GB hard drive-based model of the most high-end "DVR-HG865" 11 million yen (about 8460 yuan). Mitsubishi Electric is expected to total 6 models for the 55 000 units monthly.
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